Lower Third Push (Adult & Co-View)
Lower Third Pushes are lower third graphics that run during show programming, they occupy the entire lower third portion of the screen. The duration of a Lower Third Push is 10 seconds in length. Lower Third Pushes are horizontally oriented all the way across the screen. They “push” or squeeze content up and animate beneath the program which maintains the viewing experience during Global and Specialty’s programs.
Availability
Placement
On Corus Specialty networks, the placement of the Lower Third Push in a half hour episode is in segment 2. Placement in segment 2 is 60 seconds in show after the first commercial break. The placement of the Lower Third Push in a one hour episode is in segment 2 and segment 4. Placement in segment 2 is 60 seconds in show after the first commercial break. Placement in segment 4 is 60 seconds in show after the third commercial break.
Production
Lower Third Push creative designed/produced in-house by Creative Services.
Technical Requirements
Specs/Materials/Assets for Lower Third Push Graphics produced in-house at Corus
- 1920 x 1080 Uncompressed QuickTime for video footage – Acceptable codecs are QuickTime Animation Codec, Apple Pro Res 422, H.264.
- Static images and logos – PSD, EPS or AI files, please include alpha channels.
- Other acceptable formats include tiff, pict, jpg or similar.
- Full frame logos ready for broadcast should be 1920×1080 pixels at 300 dpi or higher.
- For images sent as EPS or Illustrator please convert text to outlines or supply font. For layered Photoshop files please include fonts.
Font Requirements
- Provide font and colour you wish the Tagline/URL to appear in
- We reserve the right to default to ARIAL if the font is illegible when on screen
- We reserve the right to default to whatever colour makes the text most legible
Tagline and URL Requirements (if applicable)
- Maximum of approximately 30 characters (including spaces) on screen at a time
- Otherwise text appears too small to be legible
- Forward exact URL to appear on screen
Deadline for receiving material for Corus production
- Lower Third Push Graphics – AT LEAST 4 WEEKS PRIOR TO FIRST AIR DATE
Lower Third Push Design & Technical Specifications
- Duration – 10 seconds maximum on air (file 11 seconds total with last 1 sec clear alpha to have time to flush the clip)
- Design – the first and last 15 frames of the creative should not contain any critical information (text, supers, etc.), as it may be obscured by the intro/extro on and off screen transitions
- Final file must not include the push up or down – that movement is applied by the Corus broadcast server on playout
- Apple Animation 1920 x 1080, Millions +
- RGB + Alpha with key (32 bit) – Required (Straight, not Pre-Multiplied)
- Frame Rate – 29.97 fps
- Field Dominance – Upper Field first
- HD output (1920 x 1080 resolution)
- Maximum Lower Third Push Size -1920 pixels wide x 160 pixels high
- These specs include safe title
Audio – There is no audio on Lower Third Push graphics, the file is video only
Transitions – Please ensure the final Lower Third Push file does not include the push up and down on screen. The export should be static and this animation will be applied by the Corus broadcast server.
Safe Area – To ensure that the relevant information will be visible on both Letterboxed and Center Cut programming, all copy and key visuals should not be placed up against the Active Lower Third Push Zone left or bottom edge. To be safe ensure your design includes a 50 pixel margin from left screen edge; and a 55 pixel margin from bottom screen edge.
Co-View Time Kids Networks – Tag lines for Lower Third Pushes airing on the Kids specialty networks during Co-View time (YTV, Cartoon Network, Disney Channel and Boomerang) can contain product attributes or a call to action.
NOTE: Applicable pre-clearance is required where necessary for Lower Third Push graphics airing on Kids specialty networks during Co-View time. Product and content MUST be brand friendly. If internal review is required, review turnaround time is 24-48 hours. iso