Corus Client Marketing

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Picture Frame

Picture Frames are graphics that run during show programming on Corus specialty stations.  The duration of a Picture Frame is 10 seconds in length. This full frame Box-Shaped graphic animates on screen in the allotted sales slot and occupies both vertical bars, the top and lower portion of the screen. They “push” or squeeze content across and animate beside the program, which maintains the viewing experience during Specialty programming. 

Availability

Guidelines

  • Picture Frames are available to theatrical clients and are also available to iGaming and pharmaceutical clients *following all existing category regulatory guidelines. NEW: Now open to food clients (including QSR’s, food delivery, other) following all existing pre-clearance/regulatory guidelines
  • Picture Frames can run on Specialty networks only, excluding Adult Swim, Hallmark programming and Kids Time
  • ‘Picture Frames’ must appear in the title of the contract. Booked as SBU
  • Picture Frames are NOT PERMITTED in Kids time, they are not bookable on Treehouse. Picture Frames are permitted in Co-view time only: on YTV and Cartoon Network. Post 9 pm material should remain post 9 pm and is not acceptable on Kids nets, even in Co-view. Products/clients in Co-view time must be network brand friendly. Network and Regulatory approval of creative may be required
  • Picture Frames must contain simple animation. Creative must NOT be distracting to the degree that viewers cannot reasonably follow the show and the content must be clearly distinguishable from the program that it is running in
  • Picture Frames can include video, 2D graphics, price points, phone numbers, contest messaging and URLs
  • Picture Frames DO NOT contain audio. The animation is video only

Production

In order to ensure creative is made according to regulatory guidelines, all production needs to be done in-house at Corus. Clients can provide mock-ups if desired and the in-house team will produce according to spec. for approval. The deadline for receiving assets and materials for production of the creative is at least 3 weeks prior to first air date.

Assets

  • 1920×1080 Uncompressed QuickTime for video footage. Acceptable codecs are QuickTime Animation Codec, Apple Pro Res 422, H.264
  • Static Images and Logos. Acceptable file formats are .PSD, .EPS or. AI files (please include alpha channels). Other acceptable formats include .TIFF, .PICT, .JPG or similar
  • Full-frame logos ready for broadcast should be 1920×1080 pixels at 300 dpi or higher
  • For images sent as .EPS or .AI, please convert text to outlines or supply font. For layered .PSD files, please include fonts

Fonts

  • Please provide font and colour you wish for the tagline or URL to appear in
  • Corus Client Marketing reserves the right to default text to Arial font if the font is illegible when on screen
  • Corus Client Marketing reserves the right to default to whichever colour makes the text most legible

Copy

  • 30-character maximum (including spaces) on screen at a time otherwise text appears too small to be legible
  • Exact URL to appear on screen must be forwarded

Production Specs

The Sales Frame is a new graphic template that will air during a show program. The program element is scaled down revealing a graphic frame for 10 seconds before scaling back to its original size. 

The area revealed is to be entirely filled by the sales graphic element for the entire 10 second duration. The area to the left and the right of the scaled down program are each 240 pixels wide, and the top and bottom are each 135 pixels tall. The scaled down program will be broadcast on top of the graphic clip overlapping any part of the graphic exceeding the designated area within the centre of the screen. 

  • Duration- 11 seconds.
  • Design – the first 15 frames of the creative should not include any critical information (text, supers, ect.) as it may be obscured by the transition.
  • The final file must cover the entirety of the 1920 x 1080 screen for the entire duration of the graphic. The animation revealing the graphic will be applied by Corus in playout.
  • Apple Animation 1920 x 1080
  • Channels – RGB (No Alpha is required for this graphic)
  • Depth – Millions +
  • Colour – straight (not premultiplied)
  • Frame Rate – 29.97
  • Field Dominance – Upper Field First
  • HD Output (1920 x 1080 resolution)
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