Connected TV Billboard Bundle

Guidelines

:15 BILLBOARD BUNDLE

• Must appear on the associated Global TV App or STACKTV template
• Scripts must begin with the following:
  • “This Global TV app program is brought to you by [client name & tagline].”
  • “This STACKTV program is brought to you by [client name & tagline]”
• Static logos or animated/video footage can be used to create the billboards.
• Corus reserves the right to determine the number and nature of images / graphics / video included in the message.
• Billboard Bundles on STACKTV & Global TV App are run of network (RON) and can be targeted by program or brand (and Common Industry Segments on Global TV App).
• Brandsell spot can be a :15 or :30 (total length can be :30 or :45 when billboard and brandsell are served back to back – they are NOT married together)

Material requirements are as follows:

Image/Logo Requirements

• MAC/Windows compatible                
• Accepted formats: AI, EPS, JPEG, PNG, TIFF, PSD – Converts fonts to outlines
• Minimum for full screen graphics is 1920×1080 at 300 DPI

Video Requirements 

• Timecode (in/out points) to indicate which portion of the creative can be used
• Dimensions (in pixels): 1920×1080, 16:9 (recommended)
• Accepted file formats: .MP4, VAST (no VPAID and no .MOV)
• Maximum file size: 10MB
• Video bit rate: MP4 encoded in H.264 with AAC audio, 29.97 fps, 1920×1080 resolution (16:9 aspect ratio). 29.97 fps, no higher than 8 MB/s bitrate (4500-8000 Kbps)
• Frames per second: 29.97 fps

Audio Requirements

• Corus MUST ALWAYS supply the voice talent for the Corus-produced portion of the billboard bundle. Depending on availability, it will be the MALE or FEMALE streaming voice (we will do our best to accommodate client preference).
• :15s billboards will be produced without music unless provided by client.
• 192 kbps or higher for AAC-LC
• Music and sound effects can be accepted as WAV, AIFF, MP3, or embedded with the Video file – split track is preferred.  If there is a guide VO, it MUST be on a separate track.
• Corus reserves the right to remove music, SFX or pneumonic if it interferes with the streaming voice.

MATERIALS MUST BE RECEIVED AT LEAST 2-3 WEEKS PRIOR TO FIRST AIR DATE.

RULES & REGULATIONS:  CTV BILLBOARD BUNDLES

1. Billboard bundles on Global TV App and STACKTV CAN contain a ‘Call-to-Action’. A ‘Call-to-Action’ is anything with a verb / adjective (that the viewer enacts), examples: “Visit URL for more information”, “Available at” and “Call 1-800 number”.  For example, the following are acceptable: 

• This Global TV App program is brought to you by Graham’s Velvet bathroom tissue. Available at Pharma-Save!
• This STACKTV program is brought to you by Travel Adventures. Call 1-800-4 TRAVEL today!

2. The following are permitted in the script and visuals of a billboard bundle:

• Product attributes
• Price Points
• Sales Events
• Contest details

3. Messaging must not be deceptive or misleading; all pertinent information must be included; it cannot disregard safety or discredit, disparage or attack another competitor’s company, product or service. For example, the following is unacceptable:

• This STACKTV program is brought to you by Mikey’s. Our $9.99 Lunch and a Movie Pass is better than Cinestore’s. Visit us today.”

4. Pre-clearance category content in :15s billboards (Food, Alcohol, Cosmetics, Drug & Kids) must work in the spirit of Ad Standards. Client brandsells must come with necessary pre-clearances.

5. Billboard bundles during Global TV and STACKTV kids programming will follow all children’s advertising guidelines:

• Products not intended for children or prohibited from sale to minors must not be advertised on kids-targeted channels.  This includes movies and books that are not appropriate for a kids demo.
• Drugs (this includes all vitamins and natural health products), except for children’s fluoride toothpaste.