Connected TV Program Countdown Clocks
Connected TV Countdown clocks on the Global TV App and STACKTV are custom-made :15 or :30 second creative that reflect the advertiser brand and align with Corus’ streaming platforms. Countdown clocks count down to program content returning, with placement targeting applied so it appears in the last position in the pod before content returns. CPM premium of $2 added for placement targeting.
Availability
Guidelines
- Countdown clocks on STACKTV & Global TV App are run of network (RON) and can be targeted by program or brand (and Common Industry Segments on Global TV App)
- The contextual alignment portion of the MVA MUST be written in the tone of the content being targeted and be relevant to the brand positioning
- Clocks will air prior to start of the program, with generic scripting – ie: the program begins in…
- Countdown clocks can be fully client branded OR co-branded – leveraging the look & feel of the Global TV App or STACKTV brand via logo placement
- Countdown clocks run the full client brandsell within the custom Global TV App or STACKTV template, no VO is required
- Brandsells delivered to Corus to be used in countdown clocks must be pre-cleared where needed
- Clock used in creative is NOT a real-time functioning clock
- Pre-clearance category content (Food, Alcohol, Cosmetics, Drug & Kids) must work in the spirit of Ad Standards
Guidelines for CTV Countdown Clocks on STACKTV KIDS-targeted channels
- CANNOT run on Treehouse on STACKTV
- Countdown Clocks on STACKTV KIDS-targeted channels will follow all children’s advertising guidelines:
- Products not intended for children or prohibited from sale to minors must not be advertised on STACKTV kids-targeted channels. This includes movies and books that are not appropriate for a kids demo.
- Drugs (this includes all vitamins and natural health products), except for children’s fluoride toothpaste.
RULES & REGULATIONS: CTV Countdown Clocks for iGaming Clients
Countdown Clocks for iGaming clients on STACKTV and the Global TV App must follow all iGaming Ontario and the Alcohol and Gaming Commission of Ontario (AGCO) guidelines, including geo-targeting to Ontario only and age-gating for a 19+ audience for Pay-For-Play operators. Client brandsell spots must come with necessary Think TV iGaming clearance approvals. For campaigns outside of ON, all provincial iGaming guidelines apply.
NO CATEGORY OF GAMBLING OR IGAMING ADVERTISING is permitted on the following STACKTV channels:
- Cartoon Network
- Disney Channel
- Treehouse
- YTV
Production
Image/Logo Requirements
- MAC/Windows compatible
- Accepted formats: AI, EPS, JPEG, PNG, TIFF, PSD – Converts fonts to outlines
- Minimum for full screen graphics is 1920×1080 at 300 DPI
Video Requirements
- Timecode (in/out points) to indicate which portion of the creative can be used
- Dimensions (in pixels): 1920×1080, 16:9 (recommended)
- Accepted file formats: .MP4, VAST (no VPAID and no .MOV)
- Maximum file size: 10MB (15s), 14-20MB (30s)
- Video bit rate: MP4 encoded in H.264 with AAC audio, 29.97 fps, 1920×1080 resolution (16:9 aspect ratio). 29.97 fps, no higher than 8 MB/s bitrate (4500-8000 Kbps)
- Frames per second: 29.97 fps
Audio Requirements
- 192 kbps or higher for AAC-LC