In-Banner Video Ads
Leverage existing video assets in this engaging new display format which allows advertisers to showcase a video within a banner ad. Advertisers will benefit from increased viewability and video exposure, ensuring brand presence on the user’s screen throughout the duration of the ad. This premium placement uses existing display inventory to increase brand impact across platforms, providing a quality user experience.
Guidelines
- In-Banner Video units can run across the Corus network using existing display placements. Certain sizes such as 970×250 and 300×600 may only be available on a handful of Corus sites. Please confirm with the Digital Ad Operations team.
- Clients can leverage their existing brandsell OLV or YouTube video with in-banner video display units
- Includes a clickable ‘Call to Action’ to redirect users to the brand’s website or the product page.
- Offers the same full range of quartile reporting as we offer for our video inventory via the Airtory platform
- Creative is served directly in Google Ad Manager providing full creative monitoring and pacing as we do with any video and display campaign.
- Google Ad Manager display inventory reporting is also available for tracking performance and providing weekly, monthly reporting per client request.
Production
- Produced by the T71 Digital Production team.
- Production cost includes copy, design of static assets and creative setup in the Airtory platform. Video production is not included and must be quoted separately.
- When booking in AdBook, please add $1.50/CPM for ad-serving fees
- Client assets and creative brief (or desired copy in place of creative brief can suffice) must be received 2 weeks before the launch date.