Corus Client Marketing

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Web InFrame Interactive

Web InFrame includes a user-initiated interactive feature that is available across web based and mobile devices. It includes two products that offer a fun, interactive and engaging way to learn about products and increase brand awareness.

  • Quiz: this can be used for a range of user initiated quiz uses that can help highlight product related nostalgia, new product releases, travel preferences, movie trivia, product fun facts and more
  • Animation: this can be used for a range of user initiated animation that can be fully customized to highlight campaign messaging or product features

Availability

Guidelines

  • Works best as a :30 due to the interactive feature. Client-provided brandsell MUST also match one of these spot lengths
  • Targeting options include geographical region, program, channel brand and Common Industry Segments
  • Available across web and mobile devices
  • Premium CPM charge of $3.00 applies
  • Creative is clickable on web-based and mobile devices
  • Brandsell creative MUST be provided by the client. Pricing of the InFrame DOES NOT include production of video that lives within the InFrame. If Corus is also producing the brandsell creative then that will need to be priced out separately by Creative Services
  • Finalized InFrame creative will be output by Corus as a VAST tag
  • For Quiz: Maximum of 5 Q&A’s in a :30 spot

Production

Material requirements are as follows:
 
Image/Logo Requirements
  • MAC/Windows compatible                 
  • Accepted formats: AI, EPS, JPEG, PNG, TIFF, PSD – Converts fonts to outlines
  • Minimum for full screen graphics is 1920×1080 at 300 DPI
Video Requirements
  • Timecode (in/out points) to indicate which portion of the creative can be used
  • Dimensions (in pixels): 1920×1080, 16:9 (recommended)
  • Accepted video file formats: .MP4
  • Maximum file size: 500,000 KB
  • Video bit rate: MP4 encoded in H.264 with AAC audio, 29.97 fps, 1920×1080 resolution (16:9 aspect ratio). 29.97 fps, no higher than 8 MB/s bitrate (4500-8000 Kbps)
  • Frames per second: 29.97 fps
Audio Requirements
  • 192 kbps or higher for AAC-LC 

Corus Creative Services Output Requirements:

  • Ideal output file size/bitrate:
    • :30 = 16-18 MB / 4500 Kpbs
  • Accepted output file formats: VAST (no VPAID, .MP4 or. MOV)